I taught people how to travel better.

In the Spring of 2021, Marriott Bonvoy wanted to inspire people to return to travel. But they didn't just want people to travel again: they wanted them to travel better.

Our campaign leaned into a key insight: We’re not traveling the same way anymore. So the same travel stories—and narrow community of travel storytellers—just wouldn’t do.

As Creative Director of “The Regeneration of Travel,” I helped select three diverse storytellers who demonstrated travel's potential for positive impact.

These storytellers showcased transformative journeys: supporting economic recovery in the Rust Belt, respecting Indigenous lands in the Southwest, and helping restore Florida's coral reefs. Through innovative storytelling techniques like photogrammetry, 360-degree photography, and TikTok takeovers, we highlighted how travelers can leave destinations better than they found them.