Travel to the
Pasta Queen’s Italy
Client: Expedia
Agency: Amazon’s Brand
Innovation Lab
Brands: Prime Video
Scope: Creative Direction,
Strategic Direction
Year: 2024
I created a way to book trips to the places you’re watching on TV.
American travelers visit up to 277 web pages in the 45 days prior to making a trip reservation¹. From inspiration to booking is a long and arduous journey that Expedia asked us to help streamline using Amazon technology.
I helped create a second-screen experience so customers can plan their trips to Italy while watching Prime Video’s new series “The Pasta Queen.”
So while “The Pasta Queen” forages for truffles in the fields of Valsamoggia or catches mussels at the Trani seaport, customers can browse real-time Expedia inventory from those destinations on their mobile phones and book a trip.
Source: 1. Travel Market Report
Campaign Details
1.
Second Screen
Companion Experience
2.
Fire TV Experience
1. Second Screen
Companion Experience
2. Fire TV Experience
101.5M
unique reach
301M
impressions
Hundreds of thousands
of conversions
Credits
Creative Director: Sara Wald
Art Director: Tommy Stewart
Solutions Manager: Brittany Culley
Sr. Copywriter: Andrew Burke
Interactive Designer: Elaine Yau
Senior Design Technologist: Jeramy Morrill
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![A sad girl with wearing headphones]()
When You Can't Say It, Play It
Ad Council x Alexa x Amazon Music
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![Woman looking at desert horizon]()
The Regeneration of Travel
Marriott Bonvoy x The Washington Post
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![Woman in taxi cab]()
Travel the Screen
Booking.com x Prime Video
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![A Father playing with his daughters]()
The Changing Face of Masculinity
Harry’s x The Washington Post
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![A woman walking down an Italian street]()
Travel to the Pasta Queen's Italy
Expedia x Prime Video
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![3 smiley faces on a yellow background]()
The Good News Effect
Mike’s Hard Lemonade x The Washington Post
